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Why social listening is essential for localising your content
Social listening is a key way to inform your content strategy online. This is especially true when localising your messaging.
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Localising digital content into Japanese: The transcreation process
Before launching in Japan, it is important to understand the local language, culture and market. This article explains how to localise content.
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What is transcreation? And why it’s important for content localisation
Transcreation and localisation go hand-in-hand, but what do they mean and how do they differ? This article answers those questions with real-life examples.
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The key to Japanese SEO: The keyword selection process
The keyword selection process is one of the most important parts of any Japanese SEO strategy. Though there are no shortcuts, there are ways to do it efficiently.
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Japanese SEO: How to segment your audience with user personas
For businesses launching in Japan, creating a localised website is the first step. Learn how to create user personas to ensure you are reaching the right audience.
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How to revise content for Japanese SEO
When creating Japanese SEO content, publication is not the last step. This article explains the post-publication revision process for Japanese SEO content.
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Japanese SEO: Analysing competitor intent
When creating SEO content in Japanese, planning should come first. A crucial part of the planning stage is researching competitors and their intent.
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Webinar – How to promote your brand in Japan
Content marketing agency TAMLO shows you how to promote your product or service in Japan. You'll learn how to create an online marketing strategy that effectively targets the Japanese market.
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A guide to social media auditing for your overseas channels
Digital audits are a great way to see how your overseas social media channels are performing. This article explains what that entails.
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Using social media to research the Japanese market
We explore social listening and how it can be used to carry out research on the Japanese market and understand the audience.
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How to build a content marketing strategy for Japan: The agency way
Creating the right content for your Japanese audience is not a simple task. We detail how we create strategies as a Japanese content marketing agency.
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How to get started with SEO: Essential tips
What's required of SEO today is nothing less than the pursuit of quality. We explain what SEO is and how to create great SEO content.