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Global brand localisation: the pain points and the solutions
If localisation was easy, all brands would be doing it flawlessly, but they're not. Find out how we at TAMLO aim to help.
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How TAMLO’s workshops help clients break into new markets
We (TAMLO) discuss how we use workshops to help clients break into new markets and create better digital marketing.
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Digital & consumer behaviour across the USA, UK, & Australia
They may share a language, but consumer behaviour differs across English-speaking markets. Know the differences to better localise your marketing campaigns.
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Social good campaigns on social media
Do good, increase customer loyalty and improve recruitment efforts by incorporating social good campaigns into your social media strategy. We explain how.
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Why social listening is essential for localising your content
Social listening is a key way to inform your content strategy online. This is especially true when localising your messaging.
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Localising digital content into Japanese: The transcreation process
Before launching in Japan, it is important to understand the local language, culture and market. This article explains how to localise content.
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What is transcreation? And why it’s important for content localisation
Transcreation and localisation go hand-in-hand, but what do they mean and how do they differ? This article answers those questions with real-life examples.
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The key to Japanese SEO: The keyword selection process
The keyword selection process is one of the most important parts of any Japanese SEO strategy. Though there are no shortcuts, there are ways to do it efficiently.
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Japanese SEO: How to segment your audience with user personas
For businesses launching in Japan, creating a localised website is the first step. Learn how to create user personas to ensure you are reaching the right audience.
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How to revise content for Japanese SEO
When creating Japanese SEO content, publication is not the last step. This article explains the post-publication revision process for Japanese SEO content.
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Japanese SEO: Analysing competitor intent
When creating SEO content in Japanese, planning should come first. A crucial part of the planning stage is researching competitors and their intent.
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Webinar – How to promote your brand in Japan
Content marketing agency TAMLO shows you how to promote your product or service in Japan. You'll learn how to create an online marketing strategy that effectively targets the Japanese market.