BLOG
-
How to facilitate a content marketing workshop
Facilitation is essential for a successful marketing workshop. This article explains the fundamentals of workshop facilitation.
-
Digital Marketing Workshops: The Dos and Don’ts
Digital strategy is a key service at TAMLO - both for Japan and English markets. We explore what to do in digital marketing workshops.
-
Digital & consumer behaviour across the USA, UK, & Australia
They may share a language, but consumer behaviour differs across English-speaking markets. Know the differences to better localise your marketing campaigns.
-
Social good campaigns on social media
Do good, increase customer loyalty and improve recruitment efforts by incorporating social good campaigns into your social media strategy. We explain how.
-
Why social listening is essential for localising your content
Social listening is a key way to inform your content strategy online. This is especially true when localising your messaging.
-
Localising digital content into Japanese: The transcreation process
Before launching in Japan, it is important to understand the local language, culture and market. This article explains how to localise content.
-
What is transcreation? And why it’s important for content localisation
Transcreation and localisation go hand-in-hand, but what do they mean and how do they differ? This article answers those questions with real-life examples.
-
The 7 Steps Necessary For A Successful Japanese SEO Strategy
A solid SEO strategy that drives website traffic is key when expanding to Japan. These are the 7 steps needed to ensure that your Japanese content is successful.
-
The first step to Japanese SEO: website analysis
A Japanese website with good SEO is essential when expanding to Japan. Find out the differences between Japanese and English SEO and what you should prepare.
-
The key to Japanese SEO: The keyword selection process
The keyword selection process is one of the most important parts of any Japanese SEO strategy. Though there are no shortcuts, there are ways to do it efficiently.
-
Japanese SEO: How to segment your audience with user personas
For businesses launching in Japan, creating a localised website is the first step. Learn how to create user personas to ensure you are reaching the right audience.
-
How to revise content for Japanese SEO
When creating Japanese SEO content, publication is not the last step. This article explains the post-publication revision process for Japanese SEO content.