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Lost after Translation? How to Effectively Structure Content for Japan
Make your content successful in Japan with tailored content strategies. Discover how structural localisation drives engagement and boosts conversions.
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Why B2B Translations Often Fail to Deliver: The Real Reason They Don’t Resonate
Why doesn’t B2B content resonate in the Japanese market? We introduce real examples illustrating why simple translations don't work.
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Intentional Content Creation: The One Thing AI Can’t Do
AI is limited when it comes to creating meaningful content. We explore the 18 human skills needed to create content that resonates.
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From Japan to the UK: How We Helped 1curiosity Speak to a New Audience
Learn how we helped Japanese toy brand People launch 1curiosity in the UK, bridging cultural gaps with localisation and storytelling.
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Localisation Tips and Strategies for B2B companies in Japan
5 B2B marketing strategies for lead acquisition in Japan. Learn about landing page design and the best sales channels to succeed in the Japanese market.
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How to localise written content
The first of our localisation series: we discuss how to localise written content with our two lead creatives, based in London and Osaka.
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TAMLO’s content and digital marketing campaign for HIS Europe
In a complex digital campaign that covered ad planning, content creation, website UI/UX, etc., HIS Europe worked with TAMLO for a successful campaign.
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Global brand localisation: the pain points and the solutions
If localisation was easy, all brands would be doing it flawlessly, but they're not. Find out how we at TAMLO aim to help.
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Localising digital content into Japanese: The transcreation process
Before launching in Japan, it is important to understand the local language, culture and market. This article explains how to localise content.
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What is transcreation? And why it’s important for content localisation
Transcreation and localisation go hand-in-hand, but what do they mean and how do they differ? This article answers those questions with real-life examples.
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Why video transcreation is essential for your next digital marketing campaign
What is the key to adapting your message for video? The emerging importance of video […]
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Japanese transcreation and digital marketing
Points of transcreation for the Japanese market Advances in digital technology are driving cross-border marketing […]