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A Guide for Marketing Leaders in APAC to Succeed in the Japanese Market
This is a guide for APAC marketing leaders to succeed in the Japanese market. It covers understanding and adapting to Japan's unique business environment, including language differences, channel strategies, information delivery methods, business customs, and regulatory compliance.
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Solo Marketer’s Guide: Leading Your Global Brand’s Expansion into Japan
This article explores key challenges and solutions for marketing staff at foreign companies who handle the Japanese market singlehandedly, covering language barriers, cultural differences, compliance issues, and practical marketing strategies.
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How to localise digital advertising campaigns for Japan
Adapting digital advertising for the Japanese market can be difficult. This article has 4 tips for localising digital ad campaigns.
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Why X (formerly Twitter) is a great platform for market research in Japan (2024)
In this article, we discuss Twitter, which has a particularly large number of users in Japan. We look at how it can be used for research.
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How to localise written content
The first of our localisation series: we discuss how to localise written content with our two lead creatives, based in London and Osaka.
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Global brand localisation: the pain points and the solutions
If localisation was easy, all brands would be doing it flawlessly, but they're not. Find out how we at TAMLO aim to help.
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How TAMLO’s workshops help clients break into new markets
We (TAMLO) discuss how we use workshops to help clients break into new markets and create better digital marketing.
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Digital & consumer behaviour across the USA, UK, & Australia
They may share a language, but consumer behaviour differs across English-speaking markets. Know the differences to better localise your marketing campaigns.
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Social good campaigns on social media
Do good, increase customer loyalty and improve recruitment efforts by incorporating social good campaigns into your social media strategy. We explain how.
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Why social listening is essential for localising your content
Social listening is a key way to inform your content strategy online. This is especially true when localising your messaging.
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Localising digital content into Japanese: The transcreation process
Before launching in Japan, it is important to understand the local language, culture and market. This article explains how to localise content.
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What is transcreation? And why it’s important for content localisation
Transcreation and localisation go hand-in-hand, but what do they mean and how do they differ? This article answers those questions with real-life examples.