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2026 B2B Marketing Trends in Japan
A practical look at 2026 B2B marketing trends in Japan, including AI, decision-making processes, and the role of culture.
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AI Optimisation: How to Make Your Content Discoverable by AI
What does content look like in the age of generative AI? We share our perspective on AI optimisation and what makes content discoverable.
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YouTube user trends in Japan 2025
We explore the statistics of the most popular video streaming and social media app in Japan, Youtube. This is the data you need.
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X (Twitter) user trends in Japan 2025
We explore the statistics of the popular social media platform in Japan, Twitter. This is the data you need.
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Instagram user trends in Japan 2025
We explore the statistics of the popular social media platform in Japan, Instagram. This is the data you need.
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LINE user trends 2025: The largest messaging app in Japan
We explore the statistics of the most popular messaging and social media app in Japan, LINE. This is the data you need.
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Facebook user trends in Japan 2025
We explore the statistics of the popular social media platform in Japan, Facebook. This is the data you need.
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Why the Japanese Market is Attractive for SaaS Businesses
Explore why the Japanese market is attractive for SaaS businesses, with insights on market size, high-growth areas, and entry challenges like decision-making culture and localiation needs.
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Entering the Japanese Market for SaaS Companies – Key Points and Practical Steps
Learn practical tips and key points for foreign SaaS companies to successfully enter the challenging yet lucrative Japanese market, from communicating concrete value to building an ecosystem and cultivating a local community.
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The State of Sustainability in Japan – Key Challenges and Considerations
Explore Japan's sustainability landscape and challenges as a foreign company. Gain insights on navigating cultural nuances, improving stakeholder engagement, and fostering mutually beneficial sustainability practices with Japanese businesses.
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Navigating Recruitment Challenges for Foreign Companies in Japan
Discover key insights into the unique recruitment landscape in Japan for foreign companies. From long-term employment mindsets to talent shortages and cultural differences, this guide explores strategies to overcome obstacles through strategic content marketing.
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Localise to Succeed: Key Considerations for B2B Content Marketing in Japan
Explore practical strategies and essential considerations for foreign B2B companies looking to succeed in Japan's unique market landscape. From linguistic precision to cultural sensitivities and regulatory compliance, learn how to tailor your content marketing approach for maximum impact.