Spotlight on Tak: How winning copywriting awards led to a new career
Creative manager Takayuki Noda took control of his career by entering into copywriting competitions. We interviewed him about his story and creative process.
Localising digital content into Japanese: The transcreation process
Before launching in Japan, it is important to understand the local language, culture and market. This article explains how to localise content.
What is transcreation? And why it’s important for content localisation
Transcreation and localisation go hand-in-hand, but what do they mean and how do they differ? This article answers those questions with real-life examples.
How to revise content for Japanese SEO
When creating Japanese SEO content, publication is not the last step. This article explains the post-publication revision process for Japanese SEO content.
A Digital Marketing Campaign Case Study with Hyper Japan
We explain our work in digital marketing for one of our clients which includes social media, display ads and content creation.
How to get started with SEO: Essential tips
What's required of SEO today is nothing less than the pursuit of quality. We explain what SEO is and how to create great SEO content.
Digital Marketing – The 4 steps to creating great content
Content marketing is an effective digital marketing technique. But what is the best way to create digital content? Read on for the four key steps.
10 things to know about digital marketing in Japan
Launching in a new market is never easy, especially when it comes to digital marketing. Here's a list of what you need to know to effectively launch your digital marketing campaign for the Japanese market.
How to create content for the Japanese market
Transcreation, social listening, SEO: these methods help companies launch into a new market. We detail how to create content for the Japanese market.
Why video transcreation is essential for your next digital marketing campaign
What is the key to adapting your message for video? The emerging importance of video […]
How to Create SEO-friendly Content in Japanese
Having a strong SEO strategy is crucial when localising content for Japan. We share what you need to know to create successful content in Japanese.
Using social media for localising your content (in Japan)
We explore social media research, social listening and how to create localised content for the Japanese market.