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Spotlight on Tak: How winning copywriting awards led to a new career
Creative manager Takayuki Noda took control of his career by entering into copywriting competitions. We interviewed him about his story and creative process.
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Localising digital content into Japanese: The transcreation process
Before launching in Japan, it is important to understand the local language, culture and market. This article explains how to localise content.
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What is transcreation? And why it’s important for content localisation
Transcreation and localisation go hand-in-hand, but what do they mean and how do they differ? This article answers those questions with real-life examples.
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How to revise content for Japanese SEO
When creating Japanese SEO content, publication is not the last step. This article explains the post-publication revision process for Japanese SEO content.
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A Digital Marketing Campaign Case Study with Hyper Japan
We explain our work in digital marketing for one of our clients which includes social media, display ads and content creation.
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How to get started with SEO: Essential tips
What's required of SEO today is nothing less than the pursuit of quality. We explain what SEO is and how to create great SEO content.
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Digital Marketing – The 4 steps to creating great content
Content marketing is an effective digital marketing technique. But what is the best way to create digital content? Read on for the four key steps.
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10 things to know about digital marketing in Japan
Launching in a new market is never easy, especially when it comes to digital marketing. Here's a list of what you need to know to effectively launch your digital marketing campaign for the Japanese market.
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How to create content for the Japanese market
Transcreation, social listening, SEO: these methods help companies launch into a new market. We detail how to create content for the Japanese market.
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Why video transcreation is essential for your next digital marketing campaign
What is the key to adapting your message for video? The emerging importance of video […]
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How to Create SEO-friendly Content in Japanese
Having a strong SEO strategy is crucial when localising content for Japan. We share what you need to know to create successful content in Japanese.
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Using social media for localising your content (in Japan)
We explore social media research, social listening and how to create localised content for the Japanese market.