Why social listening is essential for localising your content
Social listening is a key way to inform your content strategy online. This is especially true when localising your messaging.
Using social media to research the Japanese market
We explore social listening and how it can be used to carry out research on the Japanese market and understand the audience.
Why Twitter is a great platform for market research in Japan
In this article, we discuss Twitter, which has a particularly large number of users in Japan. We look at how it can be used for research.
Using social listening to create content strategy
We explore social listening and how it can be utilised to inform your content strategy. These are the tips you need.
Japanese trends in the UK: The sake industry & digital marketing
We explore Japanese trends in social media around sake and how social listening can inform your content strategy.
Why social listening is vital for understanding local markets
We explore how to use social listening to carry out consumer research and understand local markets, like Japan.