Why social listening is essential for localising your content
Social listening is a key way to inform your content strategy online. This is especially true when localising your messaging.
Japanese SEO: Analysing competitor intent
When creating SEO content in Japanese, planning should come first. A crucial part of the planning stage is researching competitors and their intent.
Using social media to research the Japanese market
We explore social listening and how it can be used to carry out research on the Japanese market and understand the audience.
Why Twitter is a great platform for market research in Japan
In this article, we discuss Twitter, which has a particularly large number of users in Japan. We look at how it can be used for research.
How to create content for the Japanese market
Transcreation, social listening, SEO: these methods help companies launch into a new market. We detail how to create content for the Japanese market.
Why social listening is vital for understanding local markets
We explore how to use social listening to carry out consumer research and understand local markets, like Japan.