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Why social listening is essential for localising your content
Social listening is a key way to inform your content strategy online. This is especially true when localising your messaging.
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Japanese SEO: Analysing competitor intent
When creating SEO content in Japanese, planning should come first. A crucial part of the planning stage is researching competitors and their intent.
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Using social media to research the Japanese market
We explore social listening and how it can be used to carry out research on the Japanese market and understand the audience.
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Why Twitter is a great platform for market research in Japan
In this article, we discuss Twitter, which has a particularly large number of users in Japan. We look at how it can be used for research.
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How to create content for the Japanese market
Transcreation, social listening, SEO: these methods help companies launch into a new market. We detail how to create content for the Japanese market.
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Why social listening is vital for understanding local markets
We explore how to use social listening to carry out consumer research and understand local markets, like Japan.