Facebook is popular in Japan
Facebook has an overwhelming number of users around the world. In Japan, although the number of users has been growing at a slower pace, it is still a dependable marketing tool for content creators. In this article, we discuss its characteristics and the use of Facebook as a marketing channel.
Facebook in Japan
Whereas in other countries Facebook is used to connect with friends and family, in Japan it is more popular as a business tool. Why this is is up for debate. It could be down to cultural differences as Japanese people are less likely to separate their career from their personal life on social media. It may also be down to the fact that Linkedin, until fairly recently, wasn’t popular at all.
Facebook as a corporate page
Aside from the above, Facebook usage is not so different from that of UK/US. Corporate pages are especially useful in promoting your company/services/products. Here are the main benefits of a corporate Facebook page.
- Multiple people can operate the page.
- You can create multiple pages according to your purpose.
- You can analyze success using the Insights function.
- You can easily collect customers’ opinions.
- It can help to boost SEO to your website or content.
- You can support your page with Facebook groups.
Number of active users
The number of monthly active users is 2.45 billion worldwide and 28 million in Japan. However, the number of users in Japan is gradually on the decline.
Representation of active users
The main active users in Japan are in their late 20s to 50s. User growth is slowing, and the shift away from Facebook is particularly noticeable in the teens and early twenties. On the other hand, the number of middle-aged and older users is on the rise. The ratio of male users is about the same for those in their 20s and 30s, and male users outnumber female users in their 40s and 50s.
Characteristics of use in Japan
Although Facebook is slowing down among young people, it is still popular. Interestingly, Facebook groups are popular in Japan in building fan community. Facebook can be one of the most effective social media platforms for marketing in Japan.