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Instagram’s user trends in Japan 2020

Instagram in Japan

Instagram is gaining momentum in Japan

Instagram is one of the fastest-growing social media platforms in Japan. In this article, we explain how Instagram is being used in Japan as well as how it can help you to promote your service/product when entering the Japanese market.


Instagram in Japan

As I’m sure you know, Instagram is a social platform focusing on images. One of the more unique features of Instagram is how many “hashtags” you can use. You can use up to 30 on the channel. In Japan, there is an endless stream of new and trending hashtags so we recommend employing a native speaker to help you to choose the right ones for your campaign. They can also help you to choose appropriate stories and e-commerce integrations.


Number of active users

There are 1 billion monthly active users worldwide and 33 million in Japan. 


Demographics of active users

The percentage of active users is highest amongst teens. Then it’s users in their 20s. Those in their 30s and 40s use it as much as those in their 20s. Among all monthly active users, 43% are male and 57% are female. However, the percentage of male users exceeds that of female users in their 40s and 60s. In Japan, 70% of daily active accounts use ‘Stories’.


Why is Instagram valuable in Japan

Japanese people use hashtags for search and discover and the number of times they search is three times more than the global average. At the same time, Japan has one of the highest rates of use of Stories and click through e-commerce purchasing in the world. With the launch of 5G in Japan, Instagram is expected to grow even more.

Instagram is a useful platform for corporate branding and fan base marketing, as it focuses on users’ interests and intuitive communication through photos and videos. This makes it an excellent platform for marketing in Japan. 

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