Instagram user trends in Japan 2021
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Instagram is gaining momentum in Japan
It is one of the fastest-growing social media platforms in Japan. In this article, we explain how people in Japan use Instagram and how the app can help you to promote your service/product when entering the Japanese market.
Number of active users
Demographics of active users
Women use the app more than men and 60.5% of its ad audience is female and 39.5% is male.
Why is Instagram valuable in Japan
Japanese people use hashtags for search and discovery and the number of times they search is three times more than the global average. At the same time, Japan has one of the highest rates of use for Stories. The same is true for click through ecommerce. With the launch of 5G in Japan, Instagram is expected to grow even more.
Instagram is a useful platform for corporate branding and fan base marketing. It focuses on users’ interests and intuitive communication through photos and videos. This makes it an excellent platform for marketing B2C products and services in Japan.
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