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Spotlight on Nanako: The Dancing Digital Marketer
Nanako Aramaki is TAMLO’s Chief Localisation Officer. She is bilingual and helps clients adapt their digital marketing campaigns.
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TAMLO interview with Hotel Chinzanso Tokyo: Their content marketing strategy
TAMLO builds content strategy following market research. We interviewed Hotel Chinzanso Tokyo on how we do this for their international strategy.
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Spotlight on Anna: The Poster Girl for Adaptability
Anna is TAMLO’s creative lead and spearheads the creative function including copywriting and social media. Learn how she got to where she is.
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The Making of An Instagram Video Ad: What To Know
Thinking about shooting a video ad for Instagram? Here’s what to keep in mind to maximise your chances of success, as told by a content marketing agency.
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Digital & consumer behaviour across the USA, UK, & Australia
They may share a language, but consumer behaviour differs across English-speaking markets. Know the differences to better localise your marketing campaigns.
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Social good campaigns on social media
Do good, increase customer loyalty and improve recruitment efforts by incorporating social good campaigns into your social media strategy. We explain how.
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Spotlight on Tak: How winning copywriting awards led to a new career
Creative manager Takayuki Noda took control of his career by entering into copywriting competitions. We interviewed him about his story and creative process.
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Why social listening is essential for localising your content
Social listening is a key way to inform your content strategy online. This is especially true when localising your messaging.
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Localising digital content into Japanese: The transcreation process
Before launching in Japan, it is important to understand the local language, culture and market. This article explains how to localise content.
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What is transcreation? And why it’s important for content localisation
Transcreation and localisation go hand-in-hand, but what do they mean and how do they differ? This article answers those questions with real-life examples.
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The key to Japanese SEO: The keyword selection process
The keyword selection process is one of the most important parts of any Japanese SEO strategy. Though there are no shortcuts, there are ways to do it efficiently.
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Japanese SEO: How to segment your audience with user personas
For businesses launching in Japan, creating a localised website is the first step. Learn how to create user personas to ensure you are reaching the right audience.