NetApp: Japan Social Media Content Creation Case Study
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The Client
NetApp is an American multinational company that specialises in providing data storage and management solutions. Founded in 1992, NetApp has established itself as a leading provider of storage and data management solutions for businesses of all sizes. The company's solutions are designed to address the challenges of managing large volumes of data, ensuring data availability, and enabling data-driven decision-making.
The Assignment
NetApp’s goal is to increase brand awareness and foster brand loyalty in the Japanese market.
To achieve this goal, NetApp teamed up with TAMLO to not only plan, create, and manage influencer campaigns in Japan across multiple platforms but also manage their Japan social media accounts, which include X (formerly called Twitter), Facebook, and LinkedIn.
The Solution
TAMLO helps to transcreate content from English to Japanese, making them more suitable and relatable for the Japanese audience. Not only that, we also handle community engagement for NetApp, responding to comments/queries.
For the influencer marketing campaign, we:
- Enlisted local influencers from diverse industries that are relevant to the campaign.
- Professionally created and edited interview videos to generate buzz across social media platforms.
- Crafted Japanese copy for multi-channel social media posts to effectively communicate the desired message.
- Carried out periodic reporting and analysis to monitor performance and guide strategy adjustment.
The Result
Since 2021, we have helped NetApp to achieve:
Client Testimony
"Since 2021, we have worked with TAMLO for all of our translation and publishing needs across our Japanese social media accounts. Not only are Yuichi, James and their team friendly, professional and methodical, their expertise has given us invaluable insights into the Japanese tech, social media and cultural landscapes.” Sophia Groves, Head of Global Social Media at NetApp
Keen to chat with us and see how we can assist you? Feel free to reach out to us here.
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