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Before Using AI in Marketing, Start with Context
To use generative AI effectively in marketing, companies need more than internal data. They need to clarify the market context, customer needs, brand priorities, sales perspectives and the reasoning behind past decisions.
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AI Optimisation: How to Make Your Content Discoverable by AI
What does content look like in the age of generative AI? We share our perspective on AI optimisation and what makes content discoverable.
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Intentional Content Creation: The One Thing AI Can’t Do
AI is limited when it comes to creating meaningful content. We explore the 18 human skills needed to create content that resonates.