Number of YouTube users YouTube is widely used in Japan, with about 63 million monthly users, or in other words, half the population. And its popularity is growing. Unlike in English speaking countries, TV celebrities have only just started their own YouTube channels. Their inclusion should see its popularity increase even more. Demographics of […]
Number of LINE users and main features LINE is the most popular messaging app in Japan, with 83 million monthly active users as of 2019. It covers more than 65% of Japan’s total population of about 126 million people. The main feature is a ‘WhatsApp-like’ messaging and calling function, as well as a variety of […]
Instagram is gaining momentum in Japan Instagram is one of the fastest-growing social media platforms in Japan. In this article, we explain how Instagram is being used in Japan as well as how it can help you to promote your service/product when entering the Japanese market. Instagram in Japan As I’m sure you know, […]
Facebook is popular in Japan Facebook has an overwhelming number of users around the world. In Japan, although the number of users has been growing at a slower pace, it is still a dependable marketing tool for content creators. In this article, we discuss its characteristics and the use of Facebook as a marketing channel. […]
What is the #newnormal? Social media trends move fast and especially fast now that much of the world is in a state of isolation. These new trends have risen out of this new state of living and are fueled by the huge increase in social media usage (as everyone is at home). People in the […]
Gathering Information from social media Social media has become an essential tool for content marketing. According to a report by the Ministry of Internal Affairs and Communications in Japan, the percentage of companies and individuals using social media is on the rise. This presents any marketeer with a research opportunity that is representative. Social media […]
What’s important in SEO Google, in its “Search Engine Optimization (SEO) Starter Guide,” states: Creating high-quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Content should be factually accurate, clearly written, and comprehensive. What’s more, it is important not to put too many keywords, […]
What is Content Marketing? With the push for corporate digital transformation, a variety of digital solutions are offered in the field of marketing. One of them is content marketing. Content marketing is literally the practice of putting out content that is useful to users, directing them to your website and ultimately turning them into fans. […]
How to start your PPC (Search Advertising) campaign in Japan The Benefits of PPC in Japan (Search Advertising). Search advertising is a great way to begin expanding your business into overseas markets. Start with a little research and some budget and you can quickly be managing your own listed ads. (1) Identifying targets Each […]
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