Producing the right content for your brand is no easy feat in any business climate. Which is why we are offering free content strategy consultations (no strings attached) in English and Japanese. In this blog, we detail exactly what we can offer you.
Why content strategy is key for successful communications
Having a clear content strategy will drive your creative decisions. It will create a vision and a direction for the brand, helping you to identify opportunities, tone, voice, message and ultimately how you are going to retain your audience and grow it. This is crucial in understanding where your efforts and resources should be focussed and how to successfully carry out your communications.
What is the ideal content strategy?
The ‘ideal content strategy’ is, unfortunately, a utopian concept. There is no “one size fits all” strategy for brand and each industry will have its own nuances defined by its audience, environment, regulations and category. Because of this fact, at TAMLO we have taken a tailored data-driven approach. Each content strategy plan that we build is driven by actionable insights as a result of research.
The Research Phase – backing up our in-house creativity with actionable data
At TAMLO our team of bilinguals can inject a sense of creativity to any brief. The creative decisions that we make are always informed by actionable data. If we have a creative hypothesis, we test it. If we want to surface insights in a particular industry, we test it. If we want to find out how your brand is performing versus competitors, we test it. At TAMLO, data is at the backbone of our creativity. But what data do we access?
We can undertake interviews, focus groups and workshops with your target customers to get answers to the most important market, brand, customer and product questions.
Google Analytics and Search Console (SEO tools)
When people use Google online they are trying to solve problems. By understanding this traffic, we can understand what people need and want and how these change.
Social media data offers us the largest focus group that has ever existed. With the help of our partners, Pulsar and Audiense, we can research specific keywords online.
We can help you to get answers to the most important market, brand, customer and product questions. These can be completely customised depending on your industry or project.
The Planning Phase – Before creating content, you need to know-how with the help of strategy
Once we have the data analysed and evaluated, we can start planning. Our expert team of bilingual analysts (English and Japanese) can build general or highly specific strategy pieces. Plans that tell you how to grow your audience and communicate effectively with your existing customers.
We are offering free content strategy consultations (no strings attached) in English and Japanese. Simply get in touch with us through our contact details and our team of experts can help to build you a powerful content strategy. Then we can discuss. Please note that this offer does not include individual and the online consultation will last 30 minutes.