Social Media

Social Media
Japanese sake

Japanese trends in the UK: The sake industry & digital marketing

Understanding the Local Market is Critical   Human behaviour, taste and preference are all distinctive depending on where you are in the world. This will come as no surprise. This becomes particularly clear when doing business in new markets and launching your business in Japan is no exception. Take food and drink as an example! […]

Social Media

Using social media for localising your content (in Japan)

Introduction to social media research Ten years ago growing an online reputation was important for a brand to succeed but now it is essential. And it goes without saying that the cornerstone to any successful digital reputation starts and ends with a social media presence or following. But as a keen marketer, PR guru, or […]

Social Media

5 reasons why LinkedIn is key for a global B2B marketing approach

Linkedin should be a large focus of your social media strategy The unstoppable rise of social media. It permeates much of what we do and for most, how we consume media. And it’s terribly useful for businesses. Companies can easily market their goods and services through online channels: Twitter, Facebook, Instagram; take your pick depending […]

Social Media

Why social listening is vital for understanding local markets

Understanding local markets is challenging for marketers Advances in digital technology are driving cross-border marketing activities between countries around the world. This is great for consumers as they are given more choice when purchasing. But with more choice brings more challenges for the marketer. With these developments, the localisation of digital campaigns has become a […]