Social Media

Social Media
YouTube

YouTube’s user trends in Japan 2020

Number of YouTube users  YouTube is widely used in Japan, with about 63 million monthly users, or in other words, half the population. And its popularity is growing. Unlike in English speaking countries, TV celebrities have only just started their own YouTube channels. Their inclusion should see its popularity increase even more.   Demographics of […]

Social Media
LINE

The largest messaging app in Japan, LINE’s user trends 2020

Number of LINE users and main features LINE is the most popular messaging app in Japan, with 83 million monthly active users as of 2019. It covers more than 65% of Japan’s total population of about 126 million people. The main feature is a ‘WhatsApp-like’ messaging and calling function, as well as a variety of […]

Social Media
Instagram in Japan

Instagram’s user trends in Japan 2020

Instagram is gaining momentum in Japan Instagram is one of the fastest-growing social media platforms in Japan. In this article, we explain how Instagram is being used in Japan as well as how it can help you to promote your service/product when entering the Japanese market.   Instagram in Japan As I’m sure you know, […]

Social Media
Facebook inJapan

Facebook’s user trends in Japan 2020

Facebook is popular in Japan Facebook has an overwhelming number of users around the world. In Japan, although the number of users has been growing at a slower pace, it is still a dependable marketing tool for content creators. In this article, we discuss its characteristics and the use of Facebook as a marketing channel. […]

Social Media
lockdown

UK/US social media trends during lockdown

What is the #newnormal? Social media trends move fast and especially fast now that much of the world is in a state of isolation. These new trends have risen out of this new state of living and are fueled by the huge increase in social media usage (as everyone is at home). People in the […]

Social Media
Twitter in Japan

Twitter’s user trends in Japan 2020

Gathering Information from social media Social media has become an essential tool for content marketing. According to a report by the Ministry of Internal Affairs and Communications in Japan, the percentage of companies and individuals using social media is on the rise. This presents any marketeer with a research opportunity that is representative. Social media […]

Social Media
social listening

How to create content strategy with social listening

What is social listening? Social media research, or social listening, allows you to tap into the billions of conversations occurring across social media every day. By creating trackers/queries/searches, you can understand exactly how people are engaging with topics, brands, keywords and content online. You can then categorise, filter and visualise this information in the following […]

Social Media
Japanese sake

Japanese trends in the UK: The sake industry & digital marketing

Understanding the Local Market is Critical   Human behaviour, taste and preference are all distinctive depending on where you are in the world. This will come as no surprise. This becomes particularly clear when doing business in new markets and launching your business in Japan is no exception. Take food and drink as an example! […]

Social Media

Using social media for localising your content (in Japan)

Introduction to social media research Ten years ago growing an online reputation was important for a brand to succeed but now it is essential. And it goes without saying that the cornerstone to any successful digital reputation starts and ends with a social media presence or following. But as a keen marketer, PR guru, or […]