What’s important in SEO Google, in its “Search Engine Optimization (SEO) Starter Guide,” states: Creating high-quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Content should be factually accurate, clearly written, and comprehensive. What’s more, it is important not to put too many keywords, […]
How to start your PPC (Search Advertising) campaign in Japan The Benefits of PPC in Japan (Search Advertising). Search advertising is a great way to begin expanding your business into overseas markets. Start with a little research and some budget and you can quickly be managing your own listed ads. (1) Identifying targets Each […]
The basic methodology of on-page SEO in Japan Before we talk about SEO in Japan, let’s briefly discuss the current situation of Japanese search engines. The share between PC and mobile is as follows: On PC, Yahoo! Japan is 16% while Google is 76%. On mobile, Google is 74%, while Yahoo! Japan is 25%. […]
SEO in Japanese (Titles and Descriptions) SEO strategy is crucial when localising digital campaigns in Japan. As Japanese is a unique language grammatically, structurally, and visually, content marketers need to be aware of how to localise their messages effectively. For example, when compared with English, the difference is clear simply by looking at the SERPs […]
SEO and PPC (search engine) ads in Japan SEM marketing is built with SEO and search engine ads. This is a worldwide truism. However, you should always consider the market localization with a thorough understanding of language and cultural context. This means a careful discussion of the strategy and content is required. The search […]
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