Marketing

Marketing
SEO in Japan

Japanese SEO: how to meet your customers’ needs in Japan

The basic methodology of on-page SEO in Japan Before we talk about SEO in Japan, let’s briefly discuss the current situation of Japanese search engines. The share between PC and mobile is as follows:   On PC, Yahoo! Japan is 16% while Google is 76%. On mobile, Google is 74%, while Yahoo! Japan is 25%. […]

Marketing
transcreation

The translation of your digital content into Japanese

The Importance of Global Marketing With the development of the Internet, there are more reasons to work globally. Companies are now managing digital content in multiple languages in order to expand their business abroad.   How do you reach users in your target country/region to showcase your products and services? How do you convey your […]

Marketing
5 steps for content marketing

How we understand the Japanese market and create content

An Introduction to Japanese localisation Japanese transcreation, translation, social listening, content strategy, SEO: these are some of the services that we offer at TAMLO. What sets us apart from other digital marketing agencies, is our expertise in the Japanese market. In this blog, I discuss how we can help your business launch in Japan and, […]

Marketing

How to handle SEO in Japanese and content production

SEO in Japanese (Titles and Descriptions) SEO strategy is crucial when localising digital campaigns in Japan. As Japanese is a unique language grammatically, structurally, and visually, content marketers need to be aware of how to localise their messages effectively. For example, when compared with English, the difference is clear simply by looking at the SERPs […]

Marketing

How to build SEM strategy for the Japanese market

SEO and PPC (search engine) ads in Japan SEM marketing is built with SEO and search engine ads. This is a worldwide truism. However, you should always consider the market localization with a thorough understanding of language and cultural context. This means a careful discussion of the strategy and content is required.   The search […]

Marketing

Japan’s social media and portal site circumstances 2019

Japan’s ageing population and the market opportunity Like most countries, digital marketing is fundamental for promoting your services and products to the Japanese market. But the content should be localised before delivering your brand message on different platforms. To do this effectively one needs to fully understand the nuances of the Japanese market. To begin […]

Marketing

10 tips on how to use Linkedin for successful digital marketing

Social media network for business professionals and its strategy With over 262 million members, LinkedIn is arguably the most popular social media network for business professionals. The early product sold itself as exactly that. It’s all about logging on to build connections with people, all in the aid of bettering your career. It’s also hard […]