Marketing

Marketing

How to handle SEO in Japanese and content production

SEO in Japanese (Titles and Descriptions) SEO strategy is crucial when localising digital campaigns in Japan. As Japanese is a unique language grammatically, structurally, and visually, content marketers need to be aware of how to localise their messages effectively. For example, when compared with English, the difference is clear simply by looking at the SERPs […]

Marketing

How to build SEM strategy for the Japanese market

SEO and Listing Ads in Japan SEM marketing is built with SEO and listing ads. This is a worldwide truism. However, you should always consider the market localization with a thorough understanding of language and cultural context. This means a careful discussion of the strategy and content is required.   The search engine market share […]

Marketing

Japan’s social media and portal site circumstances 2019

Japan’s ageing population and the market opportunity Like most countries, digital marketing is fundamental for promoting your services and products to the Japanese market. But the content should be localised before delivering your brand message on different platforms. To do this effectively one needs to fully understand the nuances of the Japanese market. To begin […]

Marketing

10 tips on how to use Linkedin for successful digital marketing

Social media network for business professionals and its strategy With over 262 million members, LinkedIn is arguably the most popular social media network for business professionals. The early product sold itself as exactly that. It’s all about logging on to build connections with people, all in the aid of bettering your career. It’s also hard […]