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Transcreation

Why video transcreation is essential for your next digital marketing campaign

What is the key to adapting your message for video? The emerging importance of video marketing in an increasingly global marketplace has created the need to apply many of the same principles of transcreation for text content to video content. Without delving too much into the statistics, the percentage of web traffic held by video-sharing […]

Marketing

How to handle SEO in Japanese and content production

SEO in Japanese (Titles and Descriptions) SEO strategy is crucial when localising digital campaigns in Japan. As Japanese is a unique language grammatically, structurally, and visually, content marketers need to be aware of how to localise their messages effectively. For example, when compared with English, the difference is clear simply by looking at the SERPs […]

Transcreation

Japanese transcreation and digital marketing

Points of transcreation for the Japanese market Advances in digital technology are driving cross-border marketing activities. In line with these developments, the localisation of digital campaigns has become increasingly important. However, localisation is not that easy. Familiarity with the local market or cultural context is a matter of course as well as knowing the language […]

Social Media

Using social media for localising your content (in Japan)

Introduction to social media research Ten years ago growing an online reputation was important for a brand to succeed but now it is essential. And it goes without saying that the cornerstone to any successful digital reputation starts and ends with a social media presence or following. But as a keen marketer, PR guru, or […]

Marketing

How to build SEM strategy for the Japanese market

SEO and Listing Ads in Japan SEM marketing is built with SEO and listing ads. This is a worldwide truism. However, you should always consider the market localization with a thorough understanding of language and cultural context. This means a careful discussion of the strategy and content is required.   The search engine market share […]

Transcreation

How to localise your content marketing for the Japanese market

The state of content marketing in Japan The general definition of content marketing is as follows: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.  (https://contentmarketinginstitute.com/what-is-content-marketing/) Stemming from the West, content marketing […]

Social Media

5 reasons why LinkedIn is key for a global B2B marketing approach

Linkedin should be a large focus of your social media strategy The unstoppable rise of social media. It permeates much of what we do and for most, how we consume media. And it’s terribly useful for businesses. Companies can easily market their goods and services through online channels: Twitter, Facebook, Instagram; take your pick depending […]

Marketing

Japan’s social media and portal site circumstances 2019

Japan’s ageing population and the market opportunity Like most countries, digital marketing is fundamental for promoting your services and products to the Japanese market. But the content should be localised before delivering your brand message on different platforms. To do this effectively one needs to fully understand the nuances of the Japanese market. To begin […]

Social Media

Why social listening is vital for understanding local markets

Understanding local markets is challenging for marketers Advances in digital technology are driving cross-border marketing activities between countries around the world. This is great for consumers as they are given more choice when purchasing. But with more choice brings more challenges for the marketer. With these developments, the localisation of digital campaigns has become a […]

Marketing

10 tips on how to use Linkedin for successful digital marketing

Social media network for business professionals and its strategy With over 262 million members, LinkedIn is arguably the most popular social media network for business professionals. The early product sold itself as exactly that. It’s all about logging on to build connections with people, all in the aid of bettering your career. It’s also hard […]