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Transcreation

How to localise your content marketing for the Japanese market

The state of content marketing in Japan The general definition of content marketing is as follows: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.  (https://contentmarketinginstitute.com/what-is-content-marketing/) Stemming from the West, content marketing […]

Social Media

5 reasons why LinkedIn is key for a global B2B marketing approach

Linkedin should be a large focus of your social media strategy The unstoppable rise of social media. It permeates much of what we do and for most, how we consume media. And it’s terribly useful for businesses. Companies can easily market their goods and services through online channels: Twitter, Facebook, Instagram; take your pick depending […]