{"id":96,"date":"2019-09-27T20:38:39","date_gmt":"2019-09-27T11:38:39","guid":{"rendered":"https:\/\/tam-tamlo.com\/en\/?p=96"},"modified":"2021-11-22T19:52:04","modified_gmt":"2021-11-22T10:52:04","slug":"how-to-create-seo-in-japanese","status":"publish","type":"post","link":"https:\/\/tam-tamlo.com\/en\/96","title":{"rendered":"How to Create SEO-friendly Content in Japanese"},"content":{"rendered":"<h2><span style=\"font-weight: 400\">Japanese SEO (Titles and Descriptions)<\/span><\/h2>\n<p><span style=\"font-weight: 400\">SEO strategy is crucial when localising digital campaigns in Japan. As Japanese is a unique language grammatically, structurally, and visually, content marketers need to be aware of how to localise their messages effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, when compared with English, the difference is clear simply by looking at the SERPs results.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">English<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Title: 50-70 characters<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meta description: 150-160 characters<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Japanese<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Title: 25-35 characters<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meta description: 120-130 characters<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Optimised titles and descriptions are a key aspect of a successful SEO strategy, both to grab the readers\u2019 attention and to obtain higher CTRs.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">The Japanese writing system &amp; keywords\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The Japanese language has three writing systems: hiragana, katakana and kanji. There are several ways to express any one word. For example, sake (Japanese rice wine) can be written as \u3055\u3051 (hiragana), \u30b5\u30b1 (katakana), or \u9152 (kanji). However, many Japanese people actually take the katakana \u30b5\u30b1 as the meaning of salmon. It is clear from these examples that you need a native speaker\u2019s perspective when localising your content.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Japanese-on-page optimisation such as headings and alt tags<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Your on-page optimisation strategy may vary greatly depending on the region. Headings should contain keywords that help readers to understand the description clearly and alt tags and captions should be chosen with the appropriate keywords.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Search engine market share in Japan<\/span><\/h2>\n<p><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/all\/japan\"><span style=\"font-weight: 400\">As of September 2021<\/span><\/a><span style=\"font-weight: 400\">, search engine market share in Japan is approximately 75% for Google and 20% for Yahoo! Japan. Yahoo! Japan uses Google\u2019s search algorithm, so virtually speaking we only need to focus on Google in terms of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As in other parts of the world, Google does not localise Japanese content automatically. Google\u2019s search algorithm is built on the \u201cuser first\u201d philosophy. Therefore, it is important to produce and distribute content from the user\u2019s standpoint. To localise properly, you will need to have in-depth knowledge of the target country\u2019s cultural context.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Create a SEO strategy, then execute<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Creating SEO content means implementing strategies to capture organic search results that rank highly. As mentioned, Google has stated that it uses a user-first algorithm, so it is important to understand the user needs and to create content accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">First, define your marketing goals. Then, list the keywords that are relevant to those needs. Once you\u2019ve decided on the keywords, monitor which ones perform best. Identify the sites that already rank highly and clarify the target keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you\u2019re happy, make an action plan and execute on it. Be bold! Consider multiple formats like video or graphics. Careful use of infographics has resulted in high CTRs in recent years. Avoid long titles and descriptions. The text should always be accurate and easy to read.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But don\u2019t stop there. Gather data. Read and interpret reader responses and periodically revise. But above all, you must be familiar with the local market and tailor your language and strategy that cater to their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To learn more on getting started with SEO or Japanese SEO, please refer to our articles <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/tam-tamlo.com\/en\/272\">How to get started with SEO: Essential tips<\/a> and <a href=\"https:\/\/tam-tamlo.com\/en\/192\">Japanese SEO: How to meet your customers\u2019 needs in Japan<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We at TAMLO are happy to help you with your Japanese SEO. Please feel free to <\/span><a href=\"https:\/\/tam-tamlo.com\/en\/contact\"><span style=\"font-weight: 400\">contact us<\/span><\/a><span style=\"font-weight: 400\"> and one of our bilingual staff members will get back to you. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Japanese SEO (Titles and Descriptions) SEO strategy is crucial when localising digital campaigns in Japan. [&hellip;]","protected":false},"author":6,"featured_media":98,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[19,13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create SEO-friendly Content in Japanese | TAMLO<\/title>\n<meta name=\"description\" content=\"Having a strong SEO strategy is crucial when localising content for Japan. 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