{"id":929,"date":"2023-12-13T16:15:49","date_gmt":"2023-12-13T07:15:49","guid":{"rendered":"https:\/\/tam-tamlo.com\/en\/?p=929"},"modified":"2023-12-13T16:20:12","modified_gmt":"2023-12-13T07:20:12","slug":"netapp-japan-social-media-content-creation-case-study","status":"publish","type":"post","link":"https:\/\/tam-tamlo.com\/en\/929","title":{"rendered":"NetApp: Japan Social Media Content Creation Case Study"},"content":{"rendered":"\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>The Client<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"netapp.com\"><img loading=\"lazy\" width=\"416\" height=\"160\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/fe3842ca3219e5f93d2405d4a0b275ef.png\" alt=\"\" class=\"wp-image-930\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/fe3842ca3219e5f93d2405d4a0b275ef.png 416w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/fe3842ca3219e5f93d2405d4a0b275ef-300x115.png 300w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.netapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NetApp<\/a> is an American multinational company that specialises in providing data storage and management solutions. Founded in 1992, NetApp has established itself as a leading provider of storage and data management solutions for businesses of all sizes. The company's solutions are designed to address the challenges of managing large volumes of data, ensuring data availability, and enabling data-driven decision-making.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>The Assignment<\/h2>\n\n\n\n<p>NetApp\u2019s goal is to increase brand awareness and foster brand loyalty in the Japanese market.<\/p>\n\n\n\n<p>To achieve this goal, NetApp teamed up with <a href=\"https:\/\/tam-tamlo.com\/en\/about\" target=\"_blank\" rel=\"noreferrer noopener\">TAMLO<\/a> to not only plan, create, and manage influencer campaigns in Japan across multiple platforms but also <a href=\"https:\/\/tam-tamlo.com\/en\/services\/content_management\" target=\"_blank\" rel=\"noreferrer noopener\">manage<\/a> their Japan social media accounts, which include X (formerly called Twitter), Facebook, and LinkedIn.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>The Solution<\/h2>\n\n\n\n<p>TAMLO helps to <a href=\"https:\/\/tam-tamlo.com\/en\/services\/content_creation\" target=\"_blank\" rel=\"noreferrer noopener\">transcreate<\/a> content from English to Japanese, making them more suitable and relatable for the Japanese audience. Not only that, we also handle community engagement for NetApp, responding to comments\/queries.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/NetApp.Japan\"><img loading=\"lazy\" width=\"1024\" height=\"828\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-1-1-1024x828.png\" alt=\"\" class=\"wp-image-933\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-1-1-1024x828.png 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-1-1-300x242.png 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-1-1-768x621.png 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-1-1.png 1356w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.56.10-1024x799.png\" alt=\"\" class=\"wp-image-963\" width=\"398\" height=\"310\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.56.10-1024x799.png 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.56.10-300x234.png 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.56.10-768x600.png 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.56.10.png 1350w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<p>For the influencer marketing campaign, we:<\/p>\n\n\n\n<ol><li>Enlisted local influencers from diverse industries that are relevant to the campaign.<\/li><li>Professionally created and edited interview videos to generate buzz across social media platforms.<\/li><li>Crafted Japanese copy for multi-channel social media posts to effectively communicate the desired message.<\/li><li>Carried out periodic reporting and analysis to monitor performance and guide strategy adjustment.<\/li><\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"972\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.51.30-1024x972.png\" alt=\"\" class=\"wp-image-961\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.51.30-1024x972.png 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.51.30-300x285.png 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.51.30-768x729.png 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.51.30.png 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"996\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.54.41-1024x996.png\" alt=\"\" class=\"wp-image-962\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.54.41-1024x996.png 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.54.41-300x292.png 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.54.41-768x747.png 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Screenshot-2023-12-13-at-14.54.41.png 1176w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>The Result<\/h2>\n\n\n\n<p>Since 2021, we have helped NetApp to achieve:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"171\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_fb_300x50-1024x171.jpg\" alt=\"\" class=\"wp-image-954\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_fb_300x50-1024x171.jpg 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_fb_300x50-300x50.jpg 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_fb_300x50-768x128.jpg 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_fb_300x50.jpg 1251w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"171\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_x_300x50-1024x171.jpg\" alt=\"\" class=\"wp-image-953\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_x_300x50-1024x171.jpg 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_x_300x50-300x50.jpg 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_x_300x50-768x128.jpg 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_x_300x50.jpg 1251w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"854\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_1-1024x854.jpg\" alt=\"\" class=\"wp-image-955\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_1-1024x854.jpg 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_1-300x250.jpg 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_1-768x640.jpg 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_1.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"853\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_2-1024x853.jpg\" alt=\"\" class=\"wp-image-956\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_2-1024x853.jpg 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_2-300x250.jpg 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_2-768x640.jpg 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_2.jpg 1251w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"854\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_3-1024x854.jpg\" alt=\"\" class=\"wp-image-957\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_3-1024x854.jpg 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_3-300x250.jpg 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_3-768x640.jpg 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/NetApp_3.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"986\" height=\"228\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-5.png\" alt=\"\" class=\"wp-image-937\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-5.png 986w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-5-300x69.png 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2023\/12\/Untitled-5-768x178.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Client Testimony<\/h2>\n\n\n\n<p>\"Since 2021, we have worked with TAMLO for all of our translation and publishing needs across our Japanese social media accounts. Not only are Yuichi, James and their team friendly, professional and methodical, their expertise has given us invaluable insights into the Japanese tech, social media and cultural landscapes.\u201d <strong>Sophia Groves, Head of Global Social Media at NetApp<\/strong><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Keen to chat with us and see how we can assist you? Feel free to reach out to us <a href=\"https:\/\/tam-tamlo.com\/en\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The Client NetApp is an American multinational company that specialises in providing data storage and [&hellip;]","protected":false},"author":12,"featured_media":946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[31,26,18,11,13,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NetApp: Japan Social Media Content Creation Case Study | TAMLO<\/title>\n<meta name=\"description\" content=\"NetApp teamed up with TAMLO to create content and manage social media and influencer marketing campaigns in Japan. Find out how we helped NetApp.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tam-tamlo.com\/en\/929\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NetApp: Japan Social Media Content Creation Case Study | TAMLO\" \/>\n<meta property=\"og:description\" content=\"NetApp teamed up with TAMLO to create content and manage social media and influencer marketing campaigns in Japan. 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