{"id":914,"date":"2023-11-03T20:20:37","date_gmt":"2023-11-03T11:20:37","guid":{"rendered":"https:\/\/tam-tamlo.com\/en\/?p=914"},"modified":"2024-03-05T15:44:23","modified_gmt":"2024-03-05T06:44:23","slug":"the-power-of-the-network-how-networks-benefit-global-agencies","status":"publish","type":"post","link":"https:\/\/tam-tamlo.com\/en\/914","title":{"rendered":"The power of the network: how networks benefit global agencies"},"content":{"rendered":"\n

Networking is crucial to business success because it allows organisations to connect with potential customers, partners and other industry professionals. By bringing together like-minded individuals and facilitating mutually beneficial relationships, networking groups (like Agencies.Social) hold an array of benefits for businesses large and small.\u00a0<\/p>\n\n\n\n

Many operate with different chapters geographically, and often will only allow one member from each trade or industry within each group. In the case of Agencies.Social<\/a> - the group TAMLO belongs to - we share the same industry but are set apart by our locations and cultural expertise.<\/p>\n\n\n\n

Agencies.Social is a digital marketing and social media agency network consisting of 11 organisations across Europe, Asia and America.<\/p>\n\n\n\n

For TAMLO, the value that comes from being part of this network is huge. For starters, we\u2019re able to expand our offering for clients who want to break into new markets, calling upon the wider group\u2019s expertise in a particular country. <\/p>\n\n\n\n

Here is what we\u2019ve learned through our experience in a global network:<\/p>\n\n\n\n

Competitors are not the enemy<\/strong><\/h2>\n\n\n\n

In recent years we\u2019ve seen successful collaborations between competitors such as Microsoft and Intel, Vimeo and YouTube<\/a>.<\/p>\n\n\n\n

Historically, though, there\u2019s been a fear of competition. As James puts it: \u2018If you were to broach the topic of collaborating with your rivals with a business school professor in the 70s, they\u2019d ask you why you'd want to. But the concept of eradicating the competition is an outdated one.\u2019<\/p>\n\n\n\n

A study by the Multidisciplinary Digital Publishing Institute<\/a> found that the pros of collaborating with competitors often outweigh the cons. In fact, they proved that collaborations lasting anywhere from three to five years tend to have a 50% chance<\/a> of mutually reducing company costs. <\/p>\n\n\n\n

New networks means new prospects<\/strong><\/h2>\n\n\n\n

\u2018And anyway\u2019, says James, \u2018you may compete on some products, but not all, so why not collaborate on those ones? Plus, while two organisations might seem like they have similar offerings, the way they position themselves could be very different. Monopoly is never a good thing, we see that time and time again<\/a> throughout history, it\u2019s not good for people.\u2019<\/p>\n\n\n\n

It might be obvious, but it\u2019s still worth saying: networking is great for business development. As long as you don\u2019t view a networking group as a means to sell or a shortcut to success (see point 4), you can end up reaping the rewards. <\/p>\n\n\n\n

Building relationships with other businesses (including competitors) often leads to recommendations and the potential for new business to be passed your way. If another business doesn\u2019t have the capacity or the expertise in a specific area, they can look to you. <\/p>\n\n\n\n

This is exactly how things work at Agencies.Social. \u2018Agencies around the world can help each other out by collaborating on projects together\u2019, says James. \u2018More and more we\u2019re being asked to pitch not just English, but also French and German content, so we can immediately reach out to our French and German members.\u2019<\/p>\n\n\n\n

Asking questions leads to important reality checks<\/strong><\/h2>\n\n\n\n

From tips and advice to industry insider knowledge and increased cultural awareness, networking groups allow everyone to deepen their expertise. For TAMLO, it\u2019s about understanding other markets and exchanging information and ideas.<\/p>\n\n\n\n

As James explains: \u2018We take the opportunity to ask agency leaders things like: \u201cHow\u2019s it been for you over the last couple of years since COVID?\u201d or \u201cHow are you taking on the challenge of large language models and AI? Do you care about that?\u201d These are things we at TAMLO are concerned about.<\/p>\n\n\n\n

\u2018Regarding AI, we have found that agencies are trying different tactics to integrate AI in the right way. So being part of this group, and having the opportunity to ask questions helps make sure we are on the right path.<\/p>\n\n\n\n

\u2018It\u2019s actually helped us realise that we need to focus our strategy more. It is clear that some of the agencies have really good ideas on how they're going to drive their businesses forward. Ours isn't as clear. In terms of future growth, being part of a group like this allows you to see where you fit on the spectrum.\u2019<\/p>\n\n\n\n

Don\u2019t underestimate the power of community and connection<\/strong><\/h2>\n\n\n\n

An under-acknowledged benefit of belonging to a networking group is the camaraderie and sense of wellbeing it brings. Advice, support and insight from others in a similar field creates a sense of solidarity and, simply put, happiness. Because of course, networking isn\u2019t about selling, it\u2019s about building relationships.<\/p>\n\n\n\n

For small businesses, being part of a networking group is an excellent way to stay connected - to others and to the bigger picture. And particularly for remote workers or one-man bands, they can help immunise against loneliness. <\/p>\n\n\n\n

\u2018We have quarterly meetings where we encourage all the agencies to join so everyone is part of the conversation\u2019, explains James, \u2018and we\u2019ve just had our first face-to-face meet up in Germany. It was great fun, and off the back of that we\u2019ve decided to do employee exchanges. So, we\u2019re planning to send staff members to work somewhere else in the world, in the future.\u2019<\/p>\n\n\n\n

Networking groups also stop organisations and individuals from falling too deeply into their own echo chamber. For TAMLO, forging relationships with other agencies across the globe is paramount to our own growth as an agency, particularly since we specialise in localisation<\/a>. More and more Japanese brands want to market to Europe, so we can\u2019t call ourselves \u2018culture connectors\u2019 if we don\u2019t have a good grasp of all the cultures we\u2019re trying to connect. <\/p>\n\n\n\n

Plus, as James points out, \u2018It\u2019s just so interesting to work with different cultures and see the different dynamics!\u2019<\/p>\n\n\n\n

. . .<\/p>\n\n\n\n

Being part of a proactive networking group has been eye-opening and hugely advantageous for TAMLO. We\u2019re seeing new and exciting collaborations between agencies in the group all the time and we know there will be future projects that we\u2019ll be partnering with others on. Watch this space<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"Networking is crucial to business success because it allows organisations to connect with potential customers, […]","protected":false},"author":9,"featured_media":915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[27,18],"yoast_head":"\nThe power of the network: how networks benefit global agencies | TAMLO<\/title>\n<meta name=\"description\" content=\"We introduce 'Agencies.Social', an important network to our business, connecting with potential customers & partners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tam-tamlo.com\/en\/914\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of the network: how 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