{"id":670,"date":"2021-11-30T19:50:00","date_gmt":"2021-11-30T10:50:00","guid":{"rendered":"https:\/\/tam-tamlo.com\/en\/?p=670"},"modified":"2021-11-30T19:50:01","modified_gmt":"2021-11-30T10:50:01","slug":"japanese-seo-analysing-competitor-intent","status":"publish","type":"post","link":"https:\/\/tam-tamlo.com\/en\/670","title":{"rendered":"Japanese SEO: Analysing competitor intent"},"content":{"rendered":"\n<h2>Plan before creating SEO content in Japanese<\/h2>\n\n\n\n<p>Before you can create SEO content in Japanese, you need to plan what the content will look like. The first step in this process is to analyse your competition and the user intent in your target area.&nbsp;<\/p>\n\n\n\n<p>Japanese also varies depending on the region, so whether the content you want to promote is for those in Tokyo, Osaka, or Okinawa, the content and angle will vary depending on the region you are targeting. This is in turn will affect your planning process.&nbsp;<\/p>\n\n\n\n<h2>Select keywords in your target area<\/h2>\n\n\n\n<p>Select your audience personas based on the keywords you have previously identified. To create a persona, consider the target's family structure, occupation, income, gender and age, as well as the area in which they live. Next, come up with a combination of queries (keywords) and type them into Google. The results will be your competitor pages.<\/p>\n\n\n\n<h2>Carefully analyse user intent<\/h2>\n\n\n\n<p>Look carefully at the articles that appear on the first page of the search results to find out why Google's algorithm values them and places them at the top of the list, why searchers click on them and what the objective or intent is from all sides.&nbsp;<\/p>\n\n\n\n<p>Bilingual or native-speaker support is essential for this. Local intent cannot be understood without knowledge of the language, culture and market. This is where the challenge of creating SEO content in Japanese comes into play. We strongly recommend that you <a href=\"https:\/\/tam-tamlo.com\/en\/contact\">seek out a specialist agency like TAMLO<\/a> to ensure that your analysis does not miss the mark. Feel free to use the following intent analysis chart to help you create Japanese SEO content that meets your audience's needs.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Untitled-presentation-1-1024x576.jpg\" alt=\"japanese SEO\" class=\"wp-image-671\" srcset=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Untitled-presentation-1-1024x576.jpg 1024w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Untitled-presentation-1-300x169.jpg 300w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Untitled-presentation-1-768x432.jpg 768w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Untitled-presentation-1-1536x864.jpg 1536w, https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Untitled-presentation-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Plan before creating SEO content in Japanese Before you can create SEO content in Japanese, [&hellip;]","protected":false},"author":6,"featured_media":672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[19,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Japanese SEO: Analysing competitor intent | TAMLO<\/title>\n<meta name=\"description\" content=\"When creating SEO content in Japanese, planning should come first. A crucial part of the planning stage is researching competitors and their intent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tam-tamlo.com\/en\/670\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japanese SEO: Analysing competitor intent | TAMLO\" \/>\n<meta property=\"og:description\" content=\"When creating SEO content in Japanese, planning should come first. A crucial part of the planning stage is researching competitors and their intent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tam-tamlo.com\/en\/670\" \/>\n<meta property=\"og:site_name\" content=\"TAMLO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tamloltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-30T10:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-30T10:50:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/kelly-sikkema-2ltCo-WT_pA-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tamlo_ltd\" \/>\n<meta name=\"twitter:site\" content=\"@tamlo_ltd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Wildman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/tam-tamlo.com\/en\/#organization\",\"name\":\"TAMLO\",\"url\":\"https:\/\/tam-tamlo.com\/en\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/tamloltd\/\",\"https:\/\/www.linkedin.com\/company\/tamloltd\",\"https:\/\/twitter.com\/tamlo_ltd\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tam-tamlo.com\/en\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/logo.svg\",\"contentUrl\":\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/logo.svg\",\"width\":122,\"height\":42,\"caption\":\"TAMLO\"},\"image\":{\"@id\":\"https:\/\/tam-tamlo.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tam-tamlo.com\/en\/#website\",\"url\":\"https:\/\/tam-tamlo.com\/en\/\",\"name\":\"TAMLO\",\"description\":\"Japanese Content Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/tam-tamlo.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tam-tamlo.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tam-tamlo.com\/en\/670#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/kelly-sikkema-2ltCo-WT_pA-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/tam-tamlo.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/kelly-sikkema-2ltCo-WT_pA-unsplash-scaled.jpg\",\"width\":2560,\"height\":1696,\"caption\":\"Japanese SEO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tam-tamlo.com\/en\/670#webpage\",\"url\":\"https:\/\/tam-tamlo.com\/en\/670\",\"name\":\"Japanese SEO: Analysing competitor intent | TAMLO\",\"isPartOf\":{\"@id\":\"https:\/\/tam-tamlo.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tam-tamlo.com\/en\/670#primaryimage\"},\"datePublished\":\"2021-11-30T10:50:00+00:00\",\"dateModified\":\"2021-11-30T10:50:01+00:00\",\"description\":\"When creating SEO content in Japanese, planning should come first. 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