{"id":654,"date":"2021-11-25T03:00:16","date_gmt":"2021-11-24T18:00:16","guid":{"rendered":"https:\/\/tam-tamlo.com\/en\/?p=654"},"modified":"2024-06-30T19:16:00","modified_gmt":"2024-06-30T10:16:00","slug":"a-seo-and-content-marketing-case-study-sbtelecom-europe","status":"publish","type":"post","link":"https:\/\/tam-tamlo.com\/en\/654","title":{"rendered":"A SEO &amp; Content Marketing Case Study with SB Telecom Europe"},"content":{"rendered":"\n<h2><strong>Who are TAMLO?<\/strong><\/h2>\n\n\n\n<p>TAMLO is a Japanese content marketing consultancy based in Tokyo and London. We help international companies localise for the Japanese market and vice versa, including SEO.<\/p>\n\n\n\n<p>Content is our bread and butter, but our expertise goes beyond. We cover content creation (copywriting, SEO), market research (social listening, customer surveys), strategy &amp; planning (strategic workshops, design thinking) and content management (reporting, social media management, digital ads).<\/p>\n\n\n\n<h2><strong>What was the client's challenge?<\/strong><\/h2>\n\n\n\n<p>SB Telecom Europe, SoftBank Corp.\u2019s UK subsidiary based in London, asked us to help them improve the rate of their organic inquiries through their agency division website, <a href=\"https:\/\/www.digitalmarketingforasia.com\/\">DMFA<\/a>. So we identified that there was the opportunity to improve the SEO on their website and that they did not have a clear content strategy to improve search rankings.<\/p>\n\n\n\n<h2><strong>The Solution<\/strong> (includes SEO)<\/h2>\n\n\n\n<p>To effectively meet their objective we delivered (some we still deliver at time of writing) the following:<\/p>\n\n\n\n<ul><li><strong>SEO workshop<\/strong> = We began working with them by facilitating a strategy session to set the overall objectives, prioritise the right keywords and queries, as well as position DMFA versus their competitors and work out an overall content strategy.<\/li><\/ul>\n\n\n\n<ul><li><strong>Website optimisation<\/strong> = We optimised the copy for their new DMFA website, taking into account their target keywords and queries outlined in the workshop.<\/li><\/ul>\n\n\n\n<ul><li><strong>Content Strategy<\/strong> = We recommended a blend of blog, newsletter, white paper and social media content as a course of action moving forward, taking into account their target keywords and queries outlined in the workshop. This involved creating a content list and a yearly content calendar.<\/li><\/ul>\n\n\n\n<ul><li><strong>Content Creation<\/strong> = We write and create all of their digital content which includes: two blog posts each month, one newsletter each month, two social media posts each week and one white paper per quarter.<\/li><\/ul>\n\n\n\n<ul><li><strong>Reporting<\/strong> = We report on the success of their social media content each quarter and offer improvement suggestions.<\/li><\/ul>\n\n\n\n<h2><strong>The Result<\/strong> from SEO<\/h2>\n\n\n\n<p>The work that we do with SB Telecom Europe has been a success. So please see below for a summary of what we achieved year on year:<\/p>\n\n\n\n<p><em>FY2021 website statistics versus FY2020<\/em><\/p>\n\n\n\n<p>Overall Website Page Views = 576% Increase<\/p>\n\n\n\n<p>Overall Website Users = 492% Increase<\/p>\n\n\n\n<p>Organic Search Traffic = 15,464% Increase<\/p>\n\n\n\n<p>Organic Search Inquiries = 1,600% Increase<\/p>\n\n\n\n<h2><strong>Testimonial<\/strong><\/h2>\n\n\n\n<p>\"We've seen an increase in SEO-driven traffic to the site, leading to new enquiries. TAMLO are friendly and have a good understanding of our business.<strong>\" Akihiro Kato, Managing Director at SB Telecom Europe Ltd.<\/strong><\/p>\n\n\n\n<p>If you require help with digital marketing in English or Japanese, please <a href=\"https:\/\/tam-tamlo.com\/en\/\">reach out<\/a>. One of our team members would be delighted to discuss how we can help.<\/p>\n","protected":false},"excerpt":{"rendered":"Who are TAMLO? TAMLO is a Japanese content marketing consultancy based in Tokyo and London. [&hellip;]","protected":false},"author":12,"featured_media":655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[19,11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A SEO &amp; Content Marketing Case Study with SB Telecom Europe | TAMLO<\/title>\n<meta name=\"description\" content=\"We explain some of the SEO and content marketing work that we are doing with one of our clients. 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