Social listening is an integral tool for market research and advances in digital technology are driving cross-border marketing activities between countries around the world. This is great for consumers as they are given more choice when purchasing. But with more choice brings more challenges for the marketer. With these developments, the localisation of digital campaigns is now a necessity for brands looking to engage their audience and succeed in finding customers.<\/span><\/p>\n <\/span><\/p>\n But this is easier said than done. Familiarity with the local market and culture combined with the need to know the language system itself is no easy challenge. Many languages have unique writing systems with different symbols and a completely different grammatical structure. Failing to overcome these lexicon challenges coupled with a cultural difference could lead to error. In order to eliminate such risks, it is key to apply a method of \u201ctranscreation\u201d rather than simply translation. But if you have no knowledge of the chosen country then how are you supposed to know how to transcreate in the right way?<\/span><\/p>\n <\/span><\/p>\n Social media research, or social listening, allows you to tap into the billions of conversations occurring across social media every day, understanding exactly how people are engaging with topics, brands, keywords and content online. You can then categorise, filter and visualise this information in the following ways:<\/span><\/p>\nWhat is social listening?<\/b><\/h2>\n
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