{"id":368,"date":"2024-04-15T13:00:00","date_gmt":"2024-04-15T04:00:00","guid":{"rendered":"https:\/\/tam-tamlo.com\/en\/?p=368"},"modified":"2024-06-30T19:13:36","modified_gmt":"2024-06-30T10:13:36","slug":"why-twitter-is-a-great-platform-for-market-research-in-japan","status":"publish","type":"post","link":"https:\/\/tam-tamlo.com\/en\/368","title":{"rendered":"Why X (formerly Twitter) is a great platform for market research in Japan (2024)"},"content":{"rendered":"<h2><b>Gathering Information from social media<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media has become an essential tool for content marketing. According to a report by the Ministry of Internal Affairs and Communications in Japan, the percentage of companies and individuals using social media is on the rise. This presents any marketeer with a research opportunity that is representative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is used to create and maintain connections between individuals. But compared to the United States, Germany, and the United Kingdom, it is reported that more people in Japan use social media for the purpose of \u201cinformation gathering\u201d, rather than for connecting with people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Number of active users and active user demographics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With 330 million monthly active users worldwide and <\/span><a href=\"https:\/\/www.statista.com\/statistics\/242606\/number-of-active-twitter-users-in-selected-countries\/#:~:text=Japan%20and%20the%20India%20were,and%2025%20million%20users%20respectively.\"><span style=\"font-weight: 400;\">69.28 million in Japan<\/span><\/a><span style=\"font-weight: 400;\">, it continues to enjoy strong popularity in Japan. In fact, Japan has the second-highest user base, after United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Twitter is mainly used amongst the younger generation, there is an increasing number of users in their 30s and 40s. As well as this, the gap between men and women is reducing as the number of female users increases. There is now a large and rich domain for doing local research on Twitter. This is why Twitter is a key platform for social listening, allowing you to understand the Japanese market more than ever before.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a content marketing agency that helps international companies stepping into the Japanese market, we often recommend social listening. Doing it on Twitter, helps you to understand its uniqueness, consumer preferences, as well as local competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Unique usage of X (Twitter)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A unique trait to Twitter users in Japan is that few people use it under their real names. Many accounts are anonymous. As a result of this, tweets tend to show their true feelings, which may be about a product or service. Also in Japan, where natural disasters are common, it is used as a means of sharing information in real-time when an event occurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Twitter in Japan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Twitter\u2019s functions are more or less the same in all countries. But you can find some unique differences in Japan. The character limit is 280 for alphabetical languages, but in Japanese, you can type up to 140 characters. This is because each Japanese character is counted as a double-byte. Japanese also has 3 unique writing systems. People use Chinese characters called kanji and one kanji character has meaning. \u201c\u611b\u201d means \u201clove\u201d and \u201c\u7d75\u201d means \u201cpicture\u201d. So when you use twitter for local research, you need to understand the differences well. Especially when you are setting up keywords for research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>A Twitter example<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In Japan, many people have multiple accounts, usually one for private use and one for work. Some of them are influencers with vast numbers of followers and engagements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then most businesses also have twitter pages. The ones that do well interact with their followers and take advantage of Twitter\u2019s unique connections.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example of a successful business account is <\/span><a href=\"https:\/\/twitter.com\/SHARP_JP\"><span style=\"font-weight: 400;\">SHARP<\/span><\/a><span style=\"font-weight: 400;\">. They changed their profile to reflect the human need at the time. They supported social distancing by putting spaces between the characters in the profile which became a hot topic among followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there are notable examples of B2C use, there are also B2B companies, such as <\/span><a href=\"https:\/\/twitter.com\/fhk2014_kk\"><span style=\"font-weight: 400;\">Husehatu Industries<\/span><\/a><span style=\"font-weight: 400;\">, that post tweets specific to the content of their products, successfully reaching out to the general audience and gaining general followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, Twitter in Japan is an effective tool for B2C products and services, especially those targeting the younger generation. As well as this you can use Twitter to understand a wide range of opinions and to connect with your audience.<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Gathering Information from social media Social media has become an essential tool for content marketing. [&hellip;]","protected":false},"author":12,"featured_media":374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[18,17,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why X (formerly Twitter) is a great platform for market research in Japan (2024) | TAMLO<\/title>\n<meta name=\"description\" content=\"In this article, we discuss Twitter, which has a particularly large number of users in Japan. 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