{"id":325,"date":"2020-05-06T13:11:40","date_gmt":"2020-05-06T04:11:40","guid":{"rendered":"https:\/\/tam-tamlo.com\/en\/?p=325"},"modified":"2021-11-24T23:40:47","modified_gmt":"2021-11-24T14:40:47","slug":"content-marketing-strategy-for-japan","status":"publish","type":"post","link":"https:\/\/tam-tamlo.com\/en\/325","title":{"rendered":"How to build a content marketing strategy for Japan: The agency way"},"content":{"rendered":"<h2><span style=\"font-weight: 400\">Why content strategy is key for successful communications<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Having a clear content strategy will drive your creative decisions. Not only will it help you create a vision and direction for your brand, it will also help you to identify opportunities, tone, voice, and messaging. Ultimately, it will help you retain and grow your audience. This is crucial in understanding where your efforts and resources should be focused and how to successfully carry out your communications.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">The ideal content strategy\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The ideal content strategy is, unfortunately, a utopian concept. There is no \u201cone size fits all\u201d strategy and each industry will have its own nuances defined by its audience, environment, regulations and category. Because of this, we at TAMLO, a content marketing agency based in the UK and Japan, have taken a tailored data-driven approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Each content strategy that we build is driven by actionable insights that are backed by research. This article takes you through how TAMLO builds content marketing strategies for our clients.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">The Research Phase \u2013 backing creativity with actionable data<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Our team of bilingual professionals can inject a sense of creativity to any brief. The creative decisions we make are always informed by actionable data. Whether we have a creative hypothesis, we want to surface insights in a particular industry, or we want to find out how a brand is performing versus competitors, we test it. At TAMLO, data is the backbone of our creativity. But what data do we examine?<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Customer Interviews, Online Surveys, Workshops<\/span><\/h2>\n<p><span style=\"font-weight: 400\">We can conduct interviews, focus groups and workshops with your target customers to get answers to the most important market, brand, customer and product questions.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Google Analytics and Search Console (SEO tools)<\/span><\/h2>\n<p><span style=\"font-weight: 400\">People search on Google to get answers to a particular problem. By understanding this type of traffic, we can understand what your customers\u2019 needs and wants are and how these shift.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Social Listening<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Social media data offers us the largest focus group that has ever existed. With the help of social listening tools, we can research specific keywords online.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Competitive Analyses<\/span><\/h2>\n<p><span style=\"font-weight: 400\">We can assess the strengths and weaknesses of your current and\/or potential competitors. This analysis provides both an offensive and defensive approach, identifying opportunities and threats to your business in either the Japanese or English-speaking markets.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Customer Journey<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Through collaborative workshops, we can design and map your customer journey. From there, we can also build a customer journey experience diary and identify areas for improvement.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Digital Audits<\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you're wondering how your website is doing but don't know where to start, we can run a digital audit for you so that you know exactly where you stand. We'll look at data and analytics to help you get a better understanding of your online presence.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Plan your content before you create<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Once we have the data analysed and evaluated, we can start planning. Our expert team of bilingual analysts (English and Japanese) can build strategy pieces that will help you to grow your audience and communicate effectively with your existing customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you would like to see how our team of experts can help you with your content strategy, simply get in touch with us through <\/span><a href=\"https:\/\/tam-tamlo.com\/en\/contact\"><span style=\"font-weight: 400\">our contact details<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Why content strategy is key for successful communications Having a clear content strategy will drive [&hellip;]","protected":false},"author":6,"featured_media":329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a content marketing strategy for Japan: The agency way | TAMLO<\/title>\n<meta name=\"description\" content=\"Creating the right content for your Japanese audience is not a simple task. 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