{"id":307,"date":"2025-01-21T23:37:00","date_gmt":"2025-01-21T14:37:00","guid":{"rendered":"https:\/\/tam-tamlo.com\/en\/?p=307"},"modified":"2025-03-11T11:56:26","modified_gmt":"2025-03-11T02:56:26","slug":"line-user-trends-2021-the-largest-messaging-app-in-japan","status":"publish","type":"post","link":"https:\/\/tam-tamlo.com\/en\/307","title":{"rendered":"LINE user trends 2025: The largest messaging app in Japan"},"content":{"rendered":"

Number of LINE users and main features<\/b><\/h2>\n

LINE is the most popular messaging app in Japan, with 97 million monthly active users as of August 2024<\/span><\/a>. It covers more than 78% of Japan\u2019s total population of about 123 million people.<\/span><\/p>\n

The main feature is a \u2018WhatsApp-like\u2019 messaging and calling function. But it also has a variety of other quirky features, such as stickers. Popular anime shows, celebrities, and creators even sell their own paid stickers inside the app. Companies can have official accounts in LINE. Notably, some of them even sell their own stickers for campaigns.<\/span><\/p>\n

There is also a status update feature which includes an \u2018Instagram-like story\u2019 function and a seamless share button. <\/span>In addition, the app has a cashless payment feature which is called \u201cLINE Pay\u201d. This allows people to send money between users and make payments at shops.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Number of active users on LINE<\/b><\/h2>\n

The number of monthly active users on the platform has increased significantly from 58 million in 2015 to 97 million as of August 2024<\/a>.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Demographics of active users<\/b><\/h2>\n

The percentage of male and female users that can be reached through advertising is 46.7% and 53.3% respectively<\/a><\/span>.<\/span><\/p>\n

7.9% are aged 15 to 19, 15% in their 20s, 17.3% in their 30s, 22.6% in their 40s, and 37.2% in their 50s and over<\/span>. This is fairly representative of the Japanese population overall. Source<\/a><\/span><\/p>\n

In Japan, LINE is not simply a tool for young people. It is used by a wide ranging demographic and has become an essential support mechanism for connecting with friends, family and work colleagues.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

A unique feature of LINE<\/b><\/h2>\n

There are more than 3 million LINE accounts owned by companies in Japan. If you want to set up a business account on the app you have to fill in a registration form and submit an application. When this has been approved you can then start using it. The volume of business accounts is increasing across Japan as it offers an alternative to other marketing tools, such as email newsletters. It gives companies many advantages. It\u2019s free to use, they can send out sales vouchers to customers through the app and they can even run surveys. Compared to email, on average it has a higher open rate and a higher click-through rate. More reasons why LINE is used by both large and small businesses.<\/span><\/p>\n

In 2020, the Ministry of Health, Labor and Welfare (MHLW) finalised an agreement with LINE to conduct a nationwide survey on COVID-19. The official account of MHLW periodically sends out health survey questionnaires to all LINE users in Japan.<\/span><\/p>\n

LINE is now one of the most useful brand tools in Japan. We highly recommend that you consider creating your own official LINE account when working with the Japanese market and if you need any help, please do reach out.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Number of LINE users and main features LINE is the most popular messaging app in […]","protected":false},"author":2,"featured_media":310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,9],"tags":[18],"yoast_head":"\nLINE user trends 2025: The largest messaging app in Japan | TAMLO<\/title>\n<meta name=\"description\" content=\"We explore the statistics of the most popular messaging and social media app in Japan, LINE. 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