Search advertising is a great way to begin expanding your business into overseas markets, especially Japan. Search ads can help to quickly drive traffic to your website, regardless of your SEO rankings. Thus, it\u2019s a great way for companies that are new to the market to efficiently get their foot in the door.\u00a0<\/span><\/p>\n First and foremost, it\u2019s important to note that PPC in Japan also looks a bit different than in other markets due to its search engine market share. <\/span>As of September 2021<\/span><\/a>, search engine market share in Japan is approximately 75% for Google and 20% for Yahoo! Japan.<\/span><\/p>\n Below are the five steps you should take in order to successfully create and manage PPC search ads in Japan.\u00a0<\/span><\/p>\n Each country or region has its own language and culture. This is no different in Japan, so you need to think hard about your strategy. This is defined by your audience. Who is buying your goods or services?\u00a0<\/span><\/p>\n Once you\u2019ve identified your audience, the next step is to decide upon what queries to create. The key here is in the selection of keywords. We advise having an ideation session with your agency during the selection process. It is also a good idea to get input from real customers. Once you have your list, scrutinise it! Make sure it meets the needs of your audience, utilising bilingual marketers with knowledge of the Japanese market.\u00a0<\/span><\/p>\n(1) Identify your target audience<\/span><\/h3>\n
(2) Ideate and select keywords\u00a0<\/span><\/h3>\n
(3) Research the competition<\/span><\/h3>\n