2020年3月

Social Media
social listening

How to create content strategy with social listening

What is social listening? Social media research, or social listening, allows you to tap into the billions of conversations occurring across social media every day. By creating trackers/queries/searches, you can understand exactly how people are engaging with topics, brands, keywords and content online. You can then categorise, filter and visualise this information in the following […]

BLOG
Tokyo

COVID-19 in Japan and its impact on marketing

COVID-19 in Japan – History to date The first cases of coronavirus infection in Japan were announced on January 16th, 2020. Then on February 3rd, the British-flagged cruise ship Diamond Princess, which already had infections on board, docked in Yokohama. From there, news of the infection spread worldwide. The first deaths occurred on February 13th. […]

Social Media
Japanese sake

Japanese trends in the UK: The sake industry & digital marketing

Understanding the Local Market is Critical   Human behaviour, taste and preference are all distinctive depending on where you are in the world. This will come as no surprise. This becomes particularly clear when doing business in new markets and launching your business in Japan is no exception. Take food and drink as an example! […]

SEO
SEO in Japan

Japanese SEO: how to meet your customers’ needs in Japan

The basic methodology of on-page SEO in Japan Before we talk about SEO in Japan, let’s briefly discuss the current situation of Japanese search engines. The share between PC and mobile is as follows:   On PC, Yahoo! Japan is 16% while Google is 76%. On mobile, Google is 74%, while Yahoo! Japan is 25%. […]

Translation/Japanese
transcreation

The translation of your digital content into Japanese

The Importance of Global Marketing With the development of the Internet, there are more reasons to work globally. Companies are now managing digital content in multiple languages in order to expand their business abroad.   How do you reach users in your target country/region to showcase your products and services? How do you convey your […]

Marketing
5 steps for content marketing

How we understand the Japanese market and create content

An Introduction to Japanese localisation Japanese transcreation, translation, social listening, content strategy, SEO: these are some of the services that we offer at TAMLO. What sets us apart from other digital marketing agencies, is our expertise in the Japanese market. In this blog, I discuss how we can help your business launch in Japan and, […]