Transcreation

Transcreation

Why video transcreation is essential for your next digital marketing campaign

What is the key to adapting your message for video? The emerging importance of video marketing in an increasingly global marketplace has created the need to apply many of the same principles of transcreation for text content to video content. Without delving too much into the statistics, the percentage of web traffic held by video-sharing […]

Transcreation

Japanese transcreation and digital marketing

Points of transcreation for the Japanese market Advances in digital technology are driving cross-border marketing activities. In line with these developments, the localisation of digital campaigns has become increasingly important. However, localisation is not that easy. Familiarity with the local market or cultural context is a matter of course as well as knowing the language […]

Transcreation

How to localise your content marketing for the Japanese market

The state of content marketing in Japan The general definition of content marketing is as follows: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.  (https://contentmarketinginstitute.com/what-is-content-marketing/) Stemming from the West, content marketing […]